Schiller, Herbert I. The Mind Managers . Boston: Beacon Press, 1973.
While The Mind Managers focuses primarily on the domestic landscape, it also touches upon the exportation of this model globally. Schiller was a leading voice on the concept of cultural imperialism. He argued that the United States exports its media products not merely for profit, but to inculcate American values and consumption habits in foreign populations. This "soft power" serves to open markets for American corporations and align foreign political interests with those of the U.S. state. herbert schiller the mind managers pdf 12 verified
: Presenting conflict as purely individual rather than rooted in systemic social issues. The Myth of Media Pluralism Schiller, Herbert I
: The portrayal of society as generally harmonious, ignoring systemic power struggles. ignoring systemic power struggles.