Rosalind Krauss Reinventing The Medium Pdf -

Utilizing the newspaper and the photographic document, Calle reinvents the medium of narrative and documentation.

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| The Path (Path Summary) | Key Concepts & Figures | Contribution to the Argument | | :--- | :--- | :--- | | | Transformation of photography from an "aesthetic object" to a "theoretical object" through post-structuralist thinkers like Roland Barthes (mythology), Jean Baudrillard (simulacrum), and Walter Benjamin. | This shift in critical reception laid the groundwork for photography to be used not just for beauty, but for complex cultural critique. | | 2️⃣ The Artistic Assault | An art-internal discourse focused on the destruction and rejection of aesthetic conditions attributed to photography by artists like Marcel Duchamp. | This path, echoing arguments by artist Jeff Wall, shows how photography's hybridity was used to challenge the very foundations of 20th-century art. | | 3️⃣ Obsolescence & Redemption | Following Benjamin, this explores the dialectical relationship between obsolescence and redemption. | A medium becomes invisible when dominant, but when deemed obsolete, it offers radical new possibilities for reinvention. | rosalind krauss reinventing the medium pdf

The essay posits that every genuine artistic medium is a form of . The artist does not invent a new medium from scratch. Rather, they find a dormant technical support (like a postcard, a phonograph, or a video monitor) and "reinvent" it by uncovering its internal, forgotten logic.

Krauss, a co-founder of October magazine and former critic for Artforum , disagreed. She did not mourn the medium; she sought to reinvent it. Utilizing the newspaper and the photographic document, Calle

For academic citation: Krauss, Rosalind. “Reinventing the Medium.” Critical Inquiry, vol. 25, no. 2, 1999, pp. 289–312. JSTOR, http://www.jstor.org/stable/1344239.

Through October , Krauss became a leading voice in introducing French post-structuralist theory (like the works of Jacques Derrida and Roland Barthes) to the American art world. Her work consistently challenges traditional art history, focusing instead on how the structural mechanisms of art produce meaning. Contextualizing "Reinventing the Medium" | This shift in critical reception laid the

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For decades, Modernist art theory—championed by Clement Greenberg—argued that each art form should isolate and purify its own unique material nature: should focus purely on flatness and color. Sculpture should focus purely on three-dimensional space.