Katrina uses video extensively to promote her brand, . A standout moment was her collaboration with global beauty mogul Huda Kattan . In a collaborative video on her brand's YouTube channel, both icons experimented with each other’s makeup, discussed their entrepreneurial journeys, and tackled topics like beauty standards and authenticity.
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Born on July 16, 1983, in Hong Kong, Katrina Kaif is the daughter of a British father and a German mother. Her family moved to Sweden and later to India, where she grew up in Mumbai. Kaif's entry into the film industry was facilitated by her modeling career, which she began at a young age. Her breakthrough came when she appeared in the 2003 film "Boom," directed by Aishwarya Rai Bachchan.
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Kay Beauty was not just another celebrity endorsement; Kaif took on the role of an active co-founder, deeply involved in product formulation, shade curation, and marketing strategies. The brand adopted the bridge-to-luxury segment, offering high-performance, dermatologically tested products that cater to a wide range of Indian skin tones.