Passive candidates (those not looking for work) are the most desirable. A well-maintained feed signals that you are competent, engaged, and not desperate—the perfect trifecta for a higher salary negotiation.
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What you'll find
Recruiters have changed their behavior. According to a 2023 CareerBuilder survey, 70% of employers use social media to screen candidates before making a hiring decision. But here is the nuance: they aren't looking for reasons to hire you ; they are looking for reasons to eliminate you . Passive candidates (those not looking for work) are
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In a competitive job market, "personal branding" is the tie-breaker. If two candidates have identical experience, the one with an established online voice often wins.