Ben Settle - Email Players 1 - 15 Jun 2026

The most critical skill taught in Issues 9 and 10 is the seamless pivot. This is the art of taking a completely unrelated story (like fixing a flat tire) and smoothly connecting it to the product pitch (like fixing your sales funnel). 4. Launching and Monetization: The Daily Email Ritual

Email Players #1–15 isn’t a course. It’s a mindset manifesto disguised as a newsletter. Readers who implement even one tactic—like rewriting a subject line as a “personal note from a friend” or adding a single “enemy” sentence to every broadcast—often report doubling engagement within weeks.

: Instead of using clickbait, the early issues teach how to use mundane, real-life events as metaphors for business lessons. Structuring the "Ben Settle" Style Email Ben Settle - Email Players 1 - 15

[ Subject Line / Hook ] │ ▼ [ The Story / Parable ] │ ▼ [ The Hard Pivot / CTA ] The Hook (Subject Lines)

While each physical newsletter is exclusive to Email Players subscribers , the early catalog focuses on these recurring themes: The most critical skill taught in Issues 9

The user is likely interested in the specific content of the first 15 issues. While the exact contents of each individual issue are tightly held (Settle rarely gives away back issues for free), we can reconstruct the essential teachings based on his public references and the core themes established in the early years.

Most marketers were obsessing over click-funnels in 2016–2017. Settle used issues #9 and #11 to argue that funnels are "digital debt"—they look good on a whiteboard but fail in real inboxes. Instead, he proposed the "one-email sale," where a single, well-crafted message drives the entire transaction. Launching and Monetization: The Daily Email Ritual Email

Go to your email list. Write an email titled: "You probably want to unsubscribe." In the email, insult a common belief your competitors hold. Be specific. Watch your unsubscribes spike. Watch your sales follow.

Launches create feast/famine cycles. Instead of a launch, just send a "Now Available" email. If your daily emails have built desire, you don't need a 5-day video series. You send one email saying, "It’s out. Grab it here." And it sells.